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Broccoli exports to Japan – Final Reports

By October 16, 2015 No Comments

The key findings from the HIA and vegetable levy funded project ‘Market Analysis and Strategy:  Broccoli to Japan’ have now been finalised and are available on Trade and Investment Queensland’s website  http://www.tiq.qld.gov.au/broccoli-to-japan/

The findings feature snapshots from the key sections of the project including desktop research, supply chain maps of broccoli exports to Japan for Australia, United States and domestically produced Japanese broccoli.  Also included are snapshots of the key market segment and a consumer profile of the main Japanese buyers of broccoli.

A series of videos is also featured on the website including a panel session and interview with Mr Nishikawa, General Manager of Union Corporation, along with presentations by the project team and interviews with the steering committee including representatives from AUSVEG, Qualipac, Fragapane Farms and Momack Produce.

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