The Export Facilitator Pilot project has demonstrated that there is a strong need to support new and existing exporters to gain maximum value from industry export development activities. The proposed phase two of the project would capitalise on the hard-won momentum of the pilot and be based on delivering against four pillars of activity – Training, Trade Shows, Troubleshooting and Networking. This project would be designed to integrate and complement other industry export programs.

Increased sustainable export capability

New Exporters

Increased Australian vegetable exports

Existing Exporters

Training

– Export workshops
– Export planning
– Risk mgt (COVID-19
lessons)
– Market opportunities
– Market insights (tour &
research/market testing)
– Educational materials
(fact sheets and guides)

Trade Shows (support)

– Promote grower
attendance
– Recommendations of
new growers
– Assist grower preparation
– Support maximum value
of attendance
– Follow up on attendance

Troubleshooting

– Support growers to
resolve export issues and
barriers (including market
access, regulatory, and
logistics)
– Collate and report
barriers and issues to
state & national forums
and committees

Networking

– Conduit for industry info
– Regular regional industry
export updates
– Fostering export
collaboration
– Mentoring of new
exporters
– Promoting Exp

Grower Export Journey (Draft for discussion)

Export
interested

Export ready growers

Sustainable
exporter

Raising industry
awareness of
export

Identifing
export
interested
growers

Assisting
growers to
become export
ready

Assiting
industry to
identify export
opportunities

Supporting new
exporters

Supporting
exisiting
exporters

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National Export Program

National export
awareness activities –
Hort Connections etc.
Referrals to Export
Facilitator Project
Referrals to Export
Facilitator Project

National Industry
Export Strategy

Trade Shows

National networking of
vegetable exporters

National support to
resolve export issues
and barriers

Improved and
expanded market
access for vegetables
National networking
and supporting
collaboration between
growers
National export
communications and
updates

Export Facilitator Project

State and regional
awareness activities –
including state govt
and other service
provider events
Regional events and
presentations
Grower visits
Referrals from other
service providers and
industry programs
Online resources
(webinars, video,
podcasts etc.)
Training – export basics
Export planning
Risk management
(including COVID-19
Learnings)
Support for growers
attending industry
trade shows
(preparation and
follow-up)

State/regional
networking of vegetable
exporters
State/regional support
to resolve export issues
and barriers
Training –
advanced/specific

State/regional
networking and
supporting
collaboration between
growers
State/regional export
communications and
updates
Training –
advanced/specific